Built on NAM's Legacy
NAM Qualitative Research Centre & Lab
A Legacy of Understanding
Since 2013
Founded in 2013 by Dr. Elif KuÅŸ Saillard, NAM Qualitative Research Centre & Lab stands as the first and only qualitative research center of its kind in Istanbul. As a trailblazer in qualitative methodologies, NAM has been a hub for guiding researchers with expert consultancy, delivering specialized workshops, and serving as the official reseller of leading Computer Aided Qualitative Data AnalysiS (CAQDAS) tools such as NVivo, ATLAS.ti, MAXQDA, and QDA Miner.
Dr. Elif Kuş Saillard, an internationally recognized sociologist and methodologist, has empowered thousands of researchers across various social science disciplines with advanced qualitative analysis techniques​. NAM's consultancy services have also attracted corporate clients seeking insights into marketing strategies, human resources, and organizational development.
A New Chapter:
Advancing Research with
Anla Methodology
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Built on NAM's Legacy:
Anla Lab continues the legacy of NAM as a vibrant platform advancing scientific research and empowering researchers worldwide.
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Led by Dr. Elif KuÅŸ Saillard:
Benefit from the expertise of a globally recognized sociologist and methodologist in qualitative research.
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Innovative Research Tools:
Gain access to cutting-edge methods like:
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Meaningful Experience Model ™ (MEM™ ) – Analyze experiences with a moment-centered approach.
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4 Bodies™ Model
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ANLAMap™ Method – Visualize and map meaning-making processes to uncover hidden mental models.
Bridge Theory and Practice:
Transform complex data into actionable insights across diverse research fields.
Elevate Your Research Skills:
Expand your analytical abilities and explore new research perspectives.
Ready to Transform Your Research?
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Qualitative Computing: Diverse Words and Research Practices Conference, Ä°stanbul, 2011
Bridging Tradition and Innovation
The spirit of NAM thrives within Anla Lab, where the essence of understanding continues to inspire transformative practices. Dr. Elif KuÅŸ Saillard’s journey from founding NAM to pioneering Anla Lab symbolizes a commitment to merging scientific rigor with complexity-centered insights, guiding organizations toward more meaningful and sustainable growth.
Explore how understanding can shape the future at Anla Lab and revisit NAM’s legacy at NAM QDA.